Profile: Search Engine Optimization Executive
Experience: 1 – 3
Job Location: Gomti Nagar, Lucknow
1. Knowledge of Off-page SEO
2. Analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
5. Research and implement search engine optimization recommendations
6. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools
5. Up-to-date with the latest trends and best practices in SEO and SEM