Digital Marketing Specialist – SEO/SEM/Social Media

Urgent
Application ends: September 25, 2021
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Job Description

CedcossLucknow, Uttar Pradesh

We are young and hungry for growth and hence looking to expand our team. We are looking for someone who has a solution orientated thought process and is a out of box thinker.

Role Summary :

As an SEO and SEM Specialist at Xoom Digital, you will get to do more than perform/implement keyword research & optimise digital campaigns. You will be responsible for overall search strategy organic and paid strategy, ensuring good traffic to websites and Social media pages.

Roles and Responsibilities

  • Monitoring search algorithms set by search engines to keep up with changes in the SEO Projects
  • Developing and integrating content marketing strategies
  • Using social media to Run ad Campaigns for XOOM and its clients as required.
  • Driving targeted and loyal traffic to the website through effective community-building
  • Employing user experience (UX) & conversion rate optimisation methods to turn visitors into active users
  • Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
  • Deliver google Ad campaigns to the most relevant & effective networks based on analysis
  • Monitor budget and ad spend Manage over all Google Ads Campaigns Performance
  • Monitor and report on key performance indicators and present progress to stakeholders and senior management.
  • Work with content specialists to implement keywords, optimise web content and social media, and create new content pieces
  • Collaborate with other marketing colleagues to ensure joint strategic marketing objectives align with search engine marketing objectives

Desired Candidate Profile

  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in SEO,SEM & SMM
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Ability to analyse data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on the companys success
  • Critical thinker and problem-solving skills
  • Team player with a Leader Mentality
  • Good time-management skills
  • Great interpersonal and communication skills
  • Degree in relevant quantitative fields.

Perks and Benefits

  • Flexible working hours
  • Competitive Salary with Annual and Sick Leave
  • Performance Linked Growth Opportunities
  • Out of Term Appraisals

This is a work from home opportunity and the candidates will need a computer with strong internet connection.