Job Responsibilities(JR) : 4 5 Areas Actionable (4-5) Drive business objective through effective digital campaigns Understand business objectives for assigned portfolio(s)/product(s) Drive significant contribution to portfolio for 1-2 products Achieve incremental campaign revenue target of Rs.
Portfolio Management & significant Impact Major contributor to Portfolio for assigned products with end-to-end campaign planning, innovation and execution Design & Execute campaign Understanding business objective for the campaign Define the target audience – segments and persona basis analytical inputs Decide channel mix to improve reach & relevance Execute hyper personalized campaigns for the consumer at the right time through the right channel.
Work closely with cross-functional teams to create more contextual & relevant campaign plan and communication Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics Active participation in Hypothesis creation and execution of Testing frameworks Experiment & Scale – Testing of segments, communication, offer, approach, channels Launch timely mails to product and other Stakeholders with monthly campaign plan and calendar Share post Campaign analysis & campaign learning/ Working/ Not working campaign every month to product & internal team.
Direct marketing skills
Digital marketing skills
Strong in analyzing data & turn it into actionable insights