Digital Acq.-Campaign Mgr

July 2, 2021
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Job Description

HDFC Bank

Job Description

  • Job Responsibilities(JR) : 4 5 Areas Actionable (4-5) Drive business objective through effective digital campaigns Understand business objectives for assigned portfolio(s)/product(s) Drive significant contribution to portfolio for 1-2 products Achieve incremental campaign revenue target of Rs.
  • 20-30 cr.
  • Portfolio Management & significant Impact Major contributor to Portfolio for assigned products with end-to-end campaign planning, innovation and execution Design & Execute campaign Understanding business objective for the campaign Define the target audience – segments and persona basis analytical inputs Decide channel mix to improve reach & relevance Execute hyper personalized campaigns for the consumer at the right time through the right channel.
  • Work closely with cross-functional teams to create more contextual & relevant campaign plan and communication Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics Active participation in Hypothesis creation and execution of Testing frameworks Experiment & Scale – Testing of segments, communication, offer, approach, channels Launch timely mails to product and other Stakeholders with monthly campaign plan and calendar Share post Campaign analysis & campaign learning/ Working/ Not working campaign every month to product & internal team.


Skills

  • Direct marketing skills
  • Digital marketing skills
  • Strong in analyzing data & turn it into actionable insights
  • Strategic & Execution excellence
  • Campaign Management skills
  • Customer Orientation